Jayshri Pravin Thorat
An engineer by education, an entrepreneur by experience, and the vision behind Meeja.
Namaste,
I am Jayshri Pravin Thorat, Founder of Meeja, an Indian beauty and personal care brand inspired by nature and created for everyday beauty.
My entrepreneurial journey began with a background in engineering. After completing my B.E. in Polymer Engineering, I started my professional career with the TACO Group in the automobile industry. Later, I ran an educational activity centre, gaining experience in a different field.
In 2018, I entered the beauty and personal care industry with Trail Of Prakriti.
What began as an interest gradually became a journey of learning and entrepreneurship. I explored product development, formulations, manufacturing, packaging, and customer needs. Exhibitions gave me the opportunity to interact directly with women and understand what they look for in their everyday beauty routines.
Beauty that fits naturally into daily life
As a woman, daughter, and mother, I began reflecting on women across generations.
I observed how women in earlier generations often devoted their time and energy to family responsibilities, leaving little time for their own grooming and self-care.
This made me think about how everyday beauty could be simpler and more approachable.
I wanted to create a brand that encourages women to take a little time for themselves—not through heavy makeup or complicated routines, but through simple beauty essentials that fit naturally into daily life.
For me, makeup is not about changing who you are. It can be a part of personal grooming, self-expression, and feeling fresh and presentable.
This is my vision for Meeja: to make everyday beauty approachable for women of different generations and lifestyles.
A journey of learning, determination, and perseverance
Building Meeja has been a journey of learning, determination, and perseverance.
From product development and manufacturing to packaging, branding, and preparing products for customers, every stage has brought new challenges and valuable experience.
Today, Meeja brings together my experience in the beauty industry, my understanding of customer needs, and my vision for everyday beauty.
Our beauty and care range includes toning mist, tinted moisturizer, loose powder, lip balm, lipstick, kajal, and cleansing oil.
Our products have received Product Permission from the Maharashtra Food & Drugs Administration (FDA), and our range is manufactured at an FDA-licensed manufacturing facility in Maharashtra.
Beauty beyond makeup
Meeja is my vision of beauty beyond makeup.
Inspired by the women who came before us, created for the women of today, and envisioned for the women of tomorrow.
I want to continue building Meeja with thoughtful products and a clear purpose: encouraging women to care for themselves, express their individuality, and feel confident in their own way.
I am Jayshri Pravin Thorat—an engineer by education, an entrepreneur by experience, and the founder of Meeja by vision.
Thank you for being a part of my journey.
Jayshri Pravin Thorat
Beauty & Personal Care Journey: Since 2018
Meeja: Established 2026
Trail Of Prakriti – Shon & Shrishti Industries